Predictive Data Analytics


It’s no longer enough to simply engage with your consumers. Brands now need to know them, form relevant interactions and provide a seamless experience across all touch points. At the same time, keeping their information private and secure is critical.

Having collected data at each touch point from over 4,000 promotions (and counting), Edge is able to leverage real customer data-driven insights and deliver tailored, effective solutions backed by our IP. 

Our cloud-based reporting software uses sophisticated analytics and tracking capabilities to capture a deeper level of customer data, so we can anticipate customer needs, mitigate risk, deliver relevant services and personalise solutions.

Edge regards data security as a cornerstone of our services, having collected 50 million+ entries over the years. We have designed and implemented systems that protect our data processes to ensure it can be categorised, labelled, processed and stored securely.