Coles Biggest flybuys Movie Giveaway!


Provide a reason for consumers to shop at Coles using their flybuys card and on the other spectrum help increase consumers to create a flybuys account.


Customers that shopped at Coles using their flybuys card during the promotional period and met the purchase requirements were instantly entered into a draw to win 25,000 double movie passes!

From conceptual idea to final execution, Edge managed Coles movie promotion from start to finish. From providing movie tickets at a competitive price to creating Coles branded website, managing claims and customer enquiries, as well as notifying eligible winners. There was nothing Edge couldn’t manage.


Coles love movie promotions and have previously engaged with Edge for multiple campaigns. Overall, this promotion helped increase sales, positively engaged flybuy users to use their card and experienced a spike in new flybuy members.


  • Acquisition
  • Drive Sales
  • Engagement
  • Behavior Change


  • Gift With Purchase