Promotional Risk Management

Maximise participation whilst protecting your budget

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As part of Edge’s end-to-end service, we offer promotional risk management which lets you amplify your prize or promotional offer, whilst minimising your financial exposure. By leveraging promotional risk, we empower brands to think big when designing their promotions and to deliver impactful, cost effective solutions.

We draw on insights from years of experience in the promotional landscape and have a proud history of always paying out every claim or prize.

Prize Risk and Redemption Risk

Our Prize Risk model lets you run mega prize headlines like “WIN $1mil” without having to pay the mega cash prize. We take on the risk of any financial concerns and together with you, design a maximum impact competition and hope the big prize is won! There are two different types of Prize Risk;

  • Odds-based; Envelope picks, predictors, tipping
  • Skill-based; Kick for cash, hole in one, putt for a million


Redemption Risk lets you maximise audience participation whilst capping your redemption costs. Edge forecast expected claim rates and protect promotional budgets by using an agreed upfront fixed-fee pricing model, so if your promotion over-redeems and costs are higher than the fixed-fee you are not exposed.

  • Gift with purchase (Claim Based Gift)
  • Rebates (Try Me Free, Money Back Guarantee, Satisfaction Guarantee, Cashback, Repeat Purchase)
  • Instant win (Scratch & Win)

Promotional Compliance

Any successful promotion or competition needs to be compliant with varying laws dependent on the state and region. Often requiring a highly-experienced and technically sound understanding, you can feel confident in leaving this job to us, so you can focus on the big picture.

Permit Application
Artwork Review
Prize Draws
Winner Communication