• What We Do

what we do

Compelling customer engagement solutions using the latest incentive technology

We live in a world where people expect to be rewarded.

Edge is a promotional solutions agency specialising in the end-to-end management of sales promotions and loyalty programs that incentivise customer behaviour.

We not only respond to consumer trends we create them, with one in five Australians having engaged with an Edge managed promotion. 

We work closely with brands and agencies to understand their business, product and customer lifecycle, before developing a full promotional strategy that delivers the best ROI long term including: 

  • Driving sales
  • Acquiring new customers
  • Retaining customers
  • Increasing basket size
  • Lifting product engagement
  • Driving repeat purchase
  • Capturing data
  • Shortening product refresh cycle
  • Recovering at risk customers

What makes Edge different? We are the forerunners in what we do, both as promotion consultants and incentive technology experts, offering an unparalleled mix of platforms, rewards and insurance. With our captivating mechanics that bring it all to life and data driven insights collected from more than a decade, we deliver compelling promotional strategies everyday for Asia Pacific’s most recognised brands. 

The power behind the promotion
Discover Edge Connect, our incentive technology engine housing a suite of customisable promotional platforms.
Real time reward content
Access APAC's broadest range of rewards including retail gift cards via Digital Vault, cash cards and bespoke packages.
Risk Management
Prize and Redemption Risk
Amplify your prize or promotional offer whilst minimising your financial exposure.

All supported by promotional compliance

Any successful promotion or competition needs to be compliant with varying laws dependent on the state and region. Edge provides the expertise to ensure a smooth and stress free experience, so you can focus on the big picture.

Terms & Conditions
Permit Application
Artwork Review
Prize Draws
Winner Communications

Just some of Asia Pacific's biggest brands that use Edge