Tooheys was looking for an exciting and engaging way to increase sales of their Extra Dry range in retailers.
Customers who purchased any Tooheys Extra Dry 24 or 30 pack (tinnies or stubbies) at a participating venue during the promotional period, received a scratch card with their purchase. Each scratch card contained a winning value which was issued to the recipient in the form of a Virtual Visa card. Winnings ranged from $5 - $45.
Overall, the promotion was successful in achieving campaign objectives with the client experiencing increased sales and audience participation.