A $10k Italian Holiday Giveaway…Bellissimo!


To increase incremental spend levels in-store and online, as well as create an attractive promotion that encouraged shoppers to purchase Zafarellis’ pasta over competitors.


To enter, customers that purchased three or more participating Zafarelli products in one transaction, had an opportunity to participate in the Envelope Pick to win a trip for two to Italy valued up to $10k. There were consolation prizes too, with $100 Flight Centre eGift Cards up for grabs.

Edge utilised our sophisticated entry form and draw technologies to deliver a consumer-friendly and professional promotional site, as well as winner management and reward sourcing.


It was a beautiful time at Edge being apart of Zafarellis promotion, with participants all over Australia having the opportunity to pick their lucky numbers. Our hearts warmed hearing everyone's stories when they received the winning phone call. In the end Zafarelli gave away an abundance of Flight Centre eGift Cards and one lucky winner took home the major prize.


  • Drive Sales
  • Acquisition
  • Engagement


  • Prize Draws
  • Game Of Chance