JB HI-FI
Upsize movie offer
Challenge
To drive sales, stand out in a cluttered competitive market and provide a reward that’s attractive to a diverse target market.
Solution
Village Roadshow knew they needed something special to stand out in the competitive market space and provide a reward JB Hi-Fi customers would desire. Let’s face it movie tickets never disappoint, they can reach all types of demographics and are easy to use.
Edge helped facilitate the promotion by creating and managing JB Hi-Fis website, provided rewards seamlessly and at a competitive price as well as managed customer service.
Results
This promotion exceeded all targets from sales, positive brand awareness and helped JB Hi-Fi promote a memorable promotion nationally.
Goals
- Acquisition
- Drive Sales