1 Million Dollar Kick


CrownBets main objective was to generate brand awareness, increase customer acquisition and engage with attendees.


Edge worked closely with CrownBet to create one of the biggest promotions at the MCG – Kick to Win 1 Million dollars at the Real Madrid Vs Man City game. One lucky winner had the chance to perform the million dollar kick in front of over 80k attendees. CrownBets promotion was insured utilising Edge's Fixed Fee Pricing to ensure their budget was protected.


The competition provided great exposure both on and off screen with an estimated reach of 80k+ attendees.

“The promotion was a great opportunity to promote our brand during this high profile event. We hope to use this as a spring board for future events.”
Casey Mannix, CrownBet.

“PIMS-SCA were very happy to have the opportunity to work with our Australian partner Edge on this football Kick for a million promotion.”
Matthew Butcher, PIMS-SCA.


  • Acquisition
  • Engagement
  • Behavior Change


  • Prize Draws
  • Game Of Skill