Six strategies for your next successful instore promotion
In-store promotions are a great way to upsell and inspire impulse and add on purchases.
If your goal is to build brand loyalty and drive sales, then here are the six essential strategies to factor in to your next in-store promotion.
1. Get competitive
In-store competitions are a great way to drive foot traffic and create interest and an exciting vibe in-store. A prize draw promotion like PETStock’s Wheel of PAWtune works to drive sales, acquisition and engagement.
What’s essential for brands large and small is to consider all possible prize risks and legalities. Edge can help facilitate in-store competitions end to end, including prize insurance.
2. Favour foot traffic generators
As much as a real-life retail experience is not waning for consumers; in-store promotions that reward foot traffic via gift with purchase are always on trend.
Whether it involves a solution like Lion’s Collect $10 From Every Case; the gift with purchase, collector promotion and in-store competition are great options because they are fun and add value to the retail experience.
It’s a formula that can even spark consumer pandemic like it did for the Coles Little Shop promotion.
3. Use simple but innovative POS technology
By adding an entry mechanic solution like Edge’s AutoCHECK (an automatic receipt processing technology), it provides a solution to bring an in-store promotion to life without the need for complicated package coding and tracking. This is great for in-store FMCG products and worked well for Cadbury’s Bonus movie ticket promotion.
AutoCHECK works in multiple ways. It can validate customer claims and provide an enhanced user engagement experience. It also obtains customer behaviour data, which can lead to powerful analytics for future in-store promotions.
4. Leverage your POS real estate experience
POS integration has completely evolved the point of sale experience in-store. Now it’s about real time rewards delivered at POS in combination with omni channel solutions.
Edge’s POS Rewards solution enables retailers to issue customer rewards in-store at the point of purchase. This makes it fast and convenient for the customer and positively impacts the customer buying experience.
5. At all costs avoid the discount
The most important aspect to consider with your in-store promotion is to remember that you don’t need to discount your products to get people in the door.
Rewards work better for in-store promotions as they offer incentives without devaluing your product or damaging your brand.
6. Consider how you leverage a promotion to engage customers
It would be amiss for any in-store promotion to forget to leverage a key asset of the in-store experience – the visible and tactile real estate. Merchandising aside, effective promotions use solutions that feed into eye grabbing headlines in-store:
- Fantastic Noodles $100 Every Hour leveraged a creative in-store concept to complement Edge’s promotion solution which included; integrating rewards, prize brokerage and promotion claims from website through to validation.
In short, a successful in-store promotion strategy is one that activates an innovative entry mechanic, provides brand protection, integrates point of sale rewards and creates excitement and interest.
Edge can help you build a solution for your next in-store promotion.