Gift and reward millennials with memorable experiences

Gift and reward millennials with memorable experiences

If you’re looking to build loyalty and reward millennial customers who live in a world guided by personal choice, social influence, and intersection of digital and tangible; then the perfect branded gift isn’t going to be something wrapped.

For brands looking to attract millennial customers, it’s essential to consider the power of experiences. Factor in that on average three out of four millennials would rather spend on an experience than buy something desirable.

That’s why aggregated gift card rewards like dining and spa experiences create magic for millennial customers; and, offer brands a solution to build loyalty with segments who are driven by happiness goals.

Why experiences matter to a millennial

We’re all fairly adept at understanding the motivations driving millennials, but for a quick recap; they’re a generation who seek out experiences that deliver on their travel goals and build communities online, rather than a family or business.

When millennials choose to engage with brands and products, they make purchasing decisions based on connection to their personal values. And we can’t overlook the facts and stats on spending habits, that show millennial consumers outspend on entertainment and fitness compared to gen-X and baby boomers.

3 ways to create magical experiences for millennials

1. Leverage the millennial foodie revolution

From three-hatted restaurants to classic favourites, there’s nothing Australians love more than getting together over a good meal. To tap into the millennial desire for ‘insta-worthy’ snaps that are also experience-led, hospitality and dining rewards give millennial customers a memorable food experience.

There are several types of dining rewards brands can offer millennial segments to build loyalty, including the Good Food Gift Card or Gourmet Traveller Gift Card.

2. Maximise millennial desire for wellbeing

Leverage wellness, fitness and wellbeing experiences for an ultimate experience gift that gives millennial customers an opportunity to take part in a digital detox.

A spa gift card gives millennial customers a way to detox while experiencing a relaxing spa and beauty treatment or wellness reward. With the Spa.com.au Gift Card, brands can gift and reward millennial customers with hundreds of memorable feel-good experiences.

3. Offer diverse experiences

For brands who want to leverage the experience economy and have greater flexibility in the types of experiences they offer, Lifestyle Rewards hit the mark.

Lifestyle Rewards is a loyalty platform that gives access to personalised offers from hundreds of leading retail, travel and experience brands. It’s the perfect match to target a diverse millennial segment, renowned for being financially savvy and constantly seeking the best offers via online platforms.

Lifestyle Rewards can be delivered through a fully branded online platform, which provides ease and simplicity for brands who want a loyalty platform that can do it all.

Edge can help your brand better attract and retain millennial customers who value experiences. Connect with us for a bespoke branded rewards solution and leverage the trend for experience-based promotion solutions.