How you can benefit using our API’s

Peter Wright

General Manager - IT

With over 30 years in the technology space, Peter has seen and been part of major technology innovation and disruption, from search, social networks, email marketing, mobile, and cyber security. Peter has his finger on the pulse of the tech world, recently focusing on data analytics, machine learning and artificial intelligence. Peter leads a like-minded passionate technology team that continues to implement innovative solutions that enrich both our clients working lives as well as better ours.

It’s something not everyone sees, but APIs are a vital element in our incentive technology tool belt.

So, what’s an API? API stands for Application Programming Interface and allows for computer applications to communicate with one another.

They provide secure, fast and efficient access to our extensive reward content and fulfilment system, meaning greater control on when, where and how rewards are issued.

Let’s explore two popular scenarios where our clients adopt APIs into their Edge Incentive Technology solution.

Objective: Sally is looking to incentivise third party agents to sell her travel products. She needs a solution with broad appeal that is efficient and reliable to execute.

Solution: An Edge API connecting Sally’s travel booking system to our customised reward platform offering a huge choice of digital rewards and triggered communications.

How it worked:

Benefits:

Real-time feed
Wide reward choice
Secure delivery - no physical file handling
Personalised customer experience
Fully managed by Edge = efficient for you

Objective: Sam wants to incentivise a targeted group of members to upgrade their utilities package. He needs secure and fast access to a specific reward he’d like to use.

Solution: An Edge API call giving Sam access to stock of a specific reward which he can then directly manage and issue to his customers.

How it Worked: