Get an Insight into an Edge Millennial! Meet Amanda.

Whether you're marketing to Millennials or just want to understand them better, we sit down with our Client Service Manager Amanda and get the low down.

Edge: In one sentence, what does your role involve at Edge?

Amanda: I deliver and manage promotional campaigns whilst building close, strong client relationships.  

Edge: In your eyes, how would you summarise millennials?

Amanda: Confident, ambitious, tech savvy AND spoilt, loves avocado on toast.

Edge: What is one app you can’t live without and why?

Amanda: Instagram…because its educational 😉

Edge: Let’s chat about your buyer behaviour… Are you a fan of online shopping or would rather go instore and try before you buy?

Amanda: I absolutely love online shopping (hello afterpay)…free returns + anything to avoid the crowds in shopping centres!

Edge: Do you research before you commit to a purchase?

Amanda: Not really…I’m such an impulsive buyer!

Edge: Out of the three words: Price, quality or Reputation, what do you put as top priority when making a purchase? And why is that?

Amanda: I would say Quality is my top priority. I’m willing to pay extra for a product that I know is going to last longer.

Swipe left or right on the following:

(Left = not keen and Right = keen, 100% like.)

1. Indoor plants - left
2. Millennial pink - right
3. The Kardashian’s - right
4. Green Smoothie - right
5. Fast fashion - right
6. Artificial intelligence – right